The Steve Biegel Fan Club was founded to support the man "who stands up against sexual pressure of the toughest kind," one who "has the stamina and courage to sue the Fattest Japanese Ad Agency," says the Facebook page. (In case you've been sleeping: Mr. Biegel worked at Dentsu as a creative. Dentsu canned Biegel in November 2006. A year later he dropped a legal bomb on the agency and two top execs with the filing of a federal sexual harassment and discrimination suit ... here's a list of the stories).
At the top of the page we saw something familiar. The front cover of Ad Age's Nov. 5th issue, which features Mr. Biegel's mug (We're torn between being psyched about another way to pimp ourselves out on Facebook, or being pissed that nobody thought to ask us if we care to be associated with the Save Biegel poster).
The page isn't all that active -- only four members have signed up so far -- and the lone Wall post, from creator Harry Van Dam, states "IN SUPPORT OF STEVE BIEGEL. MAN ENOUGH TO SAY –NO- TO A HOOKER AND –NO- TO THE MAN WHO WAS GOING TO PAY FOR IT ALL." We're guessing the second man he's referring to is Dentsu big dog, Toyo Shigeta.
At least two of the four members are Mr. Biegel's former Dentsu cronies: Jeff Weston, formerly an associate creative director at Dentsu America, who per his LinkedIn profile now holds the same title at Interpublic Group of Cos.'s MRM Worldwide; and Peter Cortez, now an art director at SS&K, who Mr. Biegel on his personal website declares a part of him. Emails sent to the Biegel fans were not returned.
Whoever triumphs in the legal battle remains to be seen, as the case will be in the discovery phase for the next several months, per court documents filed this month. But Dentsu is the sure winner in the Facebook rumble.
At last count, the Dentsu Community page has 78 members, with regional pages trailing behind: Dentsu America with 33 members, Dentsu Brussels Group with 26 members and Dentsu Malaysia with 18.
And you thought social networking was a waste of time ...