Move over, Christmas Creep. The Super Bowl Creep is coming to town. No, we're not talking about a certain Steelers quarterback. Rather, we can report that the trend of people hitching their wagons to Super Bowl advertising has begun early this year. In fact, it's begun before the season even gets under way.
Ad industry Kentuckians Whit Hiler, Kent Carmichael and Griffin VanMeter, under the auspices of Kentucky for Kentucky, want to use the Super Bowl as a platform to tell the world how awesome Kentucky is .And they're trying to raise the money via KickStarter.
As they point out, Kentucky "invented bourbon, bluegrass music, and the motherfreaking Kentucky Derby." They go on to lay claim to the high five, Johnny Depp and fried chicken. As a member of the Church of Popeyes, I'll just ignore that last bit. Besides, they had me at "invented bourbon."
Hiler, who works at Cornett Integrated Marketing in Lexington, Ky., said this isn't a cynical ploy to drum up publicity for some non-Kentucky venture and/or personal gain. (Carmichael is a writer for CP&B and VanMeter works for Bullhorn Marketing.)
"Our motive is Kentucky. We're all from Kentucky, we all love Kentucky," said Hiler. "We want to ignite Kentucky pride around the country. Have some fun and shed light on how kick-ass the great state of Kentucky is ." Anything else? "Another motive is achieving something that 's never been done before. It's gonna be epic."
So far the group has 10 backers and has raised $1,176.
"We are very optimistic about hitting the goal. It's a unique and fun project. Nothing surprises me anymore these days," said Hiler. Asked if he thinks they'll hit the goal before NBC sells out inventory, he said, "If we raise it I think we'll raise the money quickly."