Kirshenbaum Tries His Hand at TV

Follows in Footsteps of Deutsch

By Published on .

Look out Donny Deutsch -- Richard Kirshenbaum might just eat your lunch with a new big idea for a TV show.

The quirky founder and co-chairman of MDC Partners' agency Kirshenbaum Bond & Partners this summer is launching his own show called "Creative Lunch" on ultraexclusive niche network Plum TV. (And by ultraexclusive, we mean an average viewership even lower than CNBC's.)

Each episode, he and a guest will be beamed onto (flatscreen) TVs in all of Plum's posh markets--including Aspen, the Hamptons, Martha's Vineyard, Nantucket, and Miami Beach--to nosh on art, personal style, and other creative topics. The 30-minute program will air repeatedly throughout the week.

So far, guests lined up include: Morgan Spurlock, known for his Oscar-nominated film Super Size Me; Sundance Film Festival winning film director and screenwriter James Mangold of "Walk the Line" fame; and Chris Blackwell, founder of Island Records and Palm Pictures, who has worked with Bob Marley, Tom Waits and Grace Jones.
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