Kohler's Biggest Brand Advocate Is a 4-Year-Old Boy

Forget Elmo or Legos, This Kid Loves Toilets

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Lesson to all marketers: No matter what the brand, never doubt the ability to find advocates of every age.

Though he's just 4 years old, Dustin Kruse has already exhibited a preference not for Star Wars Lego sets or the newest Elmo, but the finest porcelain thrones. In this video, his mother, who seems to wholeheartedly support Dustin's enthusiasm, describes his excitement when Kohler surprised him with a commode of his choice for Christmas.

It so happens that Kohler's creative account, which was long handled by GSD&M in Austin, is currently in review. Perhaps the new shop will bring on a new spokesman?

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