Lost in Translation? Graf Q&A's His Former Boss

You Mean You Haven't Heard About Barton F. Graf 9000?

By Published on .

We here at Ad Age cover a lot of the hardware that gets dished out at the South of France confab, but if there's a Lion for humor, creative vet Gerry Graf wins the Titanium for funny. (C'mon, we think he's funny.)

Throughout the week he's posted a few beauties to the blog for his agency Barton F. Graf 9000 -- which you can check out here if you haven't already. Among the posts have been a one-question interview with Omnicom top honcho John Wren that entails Graf asking for money; a takedown of BBDO top creative David Lubars' singing voice; and Graf crowing about sitting in economy on Delta while big agency folk bask in luxury.

"I can see through the curtain to Business Plus and [ R/GA CEO] Bob Greenberg is munching on his chocolate chip cookie and licking his lips and fingers. Screw you RG!"

My favorite, though, is his interview with his former boss, TBWA senior exec Jean-Marie Dru, who clearly hasn't kept up with Graf's whereabouts of recent. It went something like the below:

JM: I don't recall seeing anything about you or an agency.

G: That's funny.

JM: Why is it funny? It's a little sad, no?

G: No.

JM: What is your agency called?

G: Barton F. Graf 9000.

JM: I'm sorry, what?

G: Barton F. Graf 9000

JM: That's really the name?

G: Yes.

JM: Really?

G: Yes.

JM: Barton what?

G: Barton F. Graf 9000.

JM: Oh well.

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