Marketing Challenge of the Day: Limbo

There's a 'Hope' Your Child Won't Burn in Hell

By Published on .

So the Catholic Church has come out with a position paper on Limbo, the mysterious place inhabited by those children who died before being baptized. Though innocent, the reasoning went, they were still tainted by Original Sin and therefore were not worthy of communion with God. While most Catholics believed in Limbo, the Church never had an official position.

Now it does. Sort of.

In the document, the commission said there were "serious theological and liturgical grounds for hope that unbaptized infants who die will be saved and brought into eternal happiness."

It stressed, however, that "these are reasons for prayerful hope, rather than grounds for sure knowledge."


Not the most enthusiastic endorsement I've ever read.

While they typically deal with more practical matters such as outreach, signage and media -- and don't seem to dabble much in Catholicism -- I'd be curious to see what the folks over at Church Marketing Sucks think about this sort of thing. Sure, it may seem glib to view this through a marketing lense, but let's face it, many in America do seem to pick and choose (aka shop) among religions. And not letting babies into heaven does seem like a hard sell.
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