You Want Marketing With Meaning? Here's One Approach

Japanese Company Adds a Charge to Its Lingerie

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While Samsung is using its noggin to market itself as a service, targeting weary travelers -- including Advertising Age's editor -- with electrical charging stands in some U.S. airports, others are taking that concept to a different extreme.

Take, for instance, Japanese undergarment maker Triumph International. Wearers of its recently unveiled solar-powered bra can juice up their Razrs and Nanos anywhere, simply by hooking up to their ... er, you get the point. See a full news report here.

Incidentally, this isn't the lingerie maker's first foray into creating planet-saving skivvies: Among its other zany creations, Triumph has released one that can be morphed MacGyver-style into a reusable shopping bag.