What Do You Think: Can Marketing Save a Broke Postal System?

Claire McCaskill's Brilliant Strategy to Go Back in Time

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The United States Postal Service, you may have heard, is going broke. Once again. According to The New York Times, "the agency is so low on cash that it will not be able to make a $5.5 billion payment due this month and may have to shut down entirely this winter unless Congress takes emergency action to stabilize its finances."

The "Daily Show's" Jon Stewart had some fun at the USPS's expense -- and had a laugh at the idea of Congress acting swiftly to remedy this situation. He also highlighted an idea proposed by Sen. Claire McCaskill, D-Mo. After ranting about her daughter's text-message spelling, McCaskill suggested marketing could save the postal service. If you don't have time to watch the entire "Daily Show" clip, here is the core of her idea:

"I'm not sure that there has been a marketing campaign about the value of a written letter. ... I really believe that if somebody began to market the value of sending a written letter to someone you love, you might be surprised on how you could stabilize some first-class mail."

So, what do you think? McCaskill's focus on letters aside, can marketing save the USPS?

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