×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Massive PR Fail: Capitalizing on Death

'Melanoma Awareness Month' Pitched to New York Post

By Published on .

You know you've crossed a line when even Gawker finds your behavior so repulsive it can't crack a joke. A PR person "communications professional" sent out a release touting "Melanoma Awareness Month" on behalf of his client to the New York Post on the same day that Post staffers attended the funeral of coworker Braden Keil. Keil died of melanoma. Read the pitch -- and the response -- at Gawker.
Most Popular