Now, as McDonald's is rolling its specialty coffee products out in western Washington state, DDB Seattle has created UnsnobbyCoffee.com. The site shows the difference between a latte and a cappuccino (foam) by way of cross-sectional diagrams. Having grown up in a Southern town that got its first Starbucks in the last few years, I can imagine these diagrams being of real use to folks there. But in Seattle?
Anyway, the site also offers an e-mailable mad-lib style "intervention" for friends who are spending "too much" on their coffee. One might write, for instance: "Dear Sucker, Your overconsumption of highfalutin' espresso drinks is disturbing for several reasons: 1. You're wasting tons of your waterslide money, 2. It's stupid. " Recipients get a coupon for putting up with the insults.