We think Dr. Spock confronted this behavior first in children. If you reward kids by giving them attention during their tantrums, they learn that tantrums will get them what they want and they throw more of them. In a more serious vein, professors Frey and Rohner believe that the more the media covers terrorist attacks, the more terrorist attacks there will be. As Morin puts it: "It's a macabre example of win-win in what economists call a 'common-interest game.'"
How then, are journalists to disperse much-wanted information without inspiring further acts of terror? Frey suggests not naming the parties responsible for the act, noting: "Many experiences show us that in virtually all cases several groups claimed responsibility for a particular terrorist act."