×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Well-Meaning Click Fraudsters Helping Newspapers?

By Published on .

After righting about declining newspaper circulation on the Freakonomics Blog, Stephen J. Dubner received a very interesting comment from a reader: "I always try and remember to click on the ad banners once in a while to try and keep the sites free or at least much of the content free."

Dubner dubs it webtipping and considers it the opposite of click fraud. But if a person is just clicking on the ad with no intention of looking at it (much less buying anything), isn't that the same as click fraud? At any rate, he's looking for a better name than webtipping and wondering if many people do it.
Most Popular