Announced at New York's Carolines on Broadway this morning, Maytag held an intimate press conference to introduce the Richmond, Va.-native to the world.
Jackson stepped into the acting work back in 1997 after graduating from college. But after three years, he decided to head back to his home in Virginia and follow the family real estate business. The realtor-turned- advertising-icon said he was "following the family line, making dreams come true. But now they (Maytag) are making my dreams come true."
Jackson is the fourth person to play the Maytag man and hopes to be the repairman character as long as the icon's first actor, Jesse White.
"I hope to be here a long, long time," Jackson said. "I'm looking for the Jesse White years."
Jackson probably won't be as lonely as Jesse White considering Maytag's recent recall problems.
The new Maytag man will debut with a spot on May 1 during "American Idol" as well as 100 personal appearance throughout the country and countless pop ups on the Web.