Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mexico Tourism Groups Respond to Swine Flu Concerns...

With a Committee!

By Published on .

Did you know that Mexico is having a slight problem with tourism due to this swine flu going around? Not to worry. The Ministry of Tourism and the Mexico Tourism Board have rushed to ... put out a press release, dated May 5, announcing the formation of "an integrated evaluation committee with Mexico's tourist destinations to monitor the impact that the H1N1 Influenza is having on the sector." Nothing instills confidence like a special committee! (To be honest, this is probably a wise approach. Give it another week and we'll all be distracted by hurricanes or shark attacks or whatever else the media decides to get hysterical over.)
Most Popular