Perhaps I'm projecting here, but I think I speak for nearly everyone when I say that the first company that tries to shoot an ad across my cellphone will lose my business immediately and forever.
And that's why I love this opening line from Dave Haskin:
"The mobile industry is abuzz about mobile advertising. To me, it's a bit like watching bulldozers tear down a section of rain forest to put in a strip mall. The time to stop it is now."
Read the whole thing.