First Planters gave Mr. Peanut a voice. Now they are erecting a statue.
Opening today in urban New Orleans is Planters Grove, a peanut-shaped park in Central City that will include a statue of Mr. Peanut seated on a peanut-shaped bench. Planters parent Kraft Foods partnered on the park with The Corps Network, the national member organization for Service and Conservation Corps.
"We're proud to have worked with the wonderful people of Central City to plant some good in New Orleans," said Jason Levine, senior director of marketing at Planters. "These parks were inspired by the community of nut growers who have been our namesake -- planters."
Mr. Peanut, muted for years, began speaking in ads for the first time late last year, with his voice supplied by Robert Downey Jr. He was scheduled to arrive at the park today riding a biodiesel "nutmobile." The park, designed by landscape architect Ken Smith, includes a display of window panes from homes destroyed by Hurricane Katrina, 16 bald cypress trees, a garden, a meadow and a family planting area.
Similar parks are planned for San Francisco, Washington, D.C., and New York City.