Shuts Out Predators, Advertisers to Follow?

By Published on . announced yesterday a series of age-based restrictions in an attempt to reduce the potential of adults making inappropriate contact with minors via the web site. Among the myriad problems faces with this new plan is a restriction on advertisers- who have, until now, been jockeying for any access to the millions of impressionable consumers on the site.

Buried towards the end of CNN's report is one vague reference to the advertising restrictions: "MySpace also will beef up its ad-targeting technology, so that it can avoid displaying gambling and other adult-themed ads on minors' profile pages and target special public-service announcements to them."

What this means for other advertisers who operate by trying to get on users' lists of friends remains to be seen.
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