Nickelodeon and Webkinz to Kids: Please Step Away From the Computer and TV

Children Encouraged to Go Outside -- for Three Hours

By Published on .

Nickelodeon and Webkinz want kids to get outside and play -- for a little while anyway.

The Nickelodeon Worldwide Day of Play, now in its eighth year, is fast approaching, and Webkinz is joining the fun for the first time as a sponsor. Both Nickelodeon and Webkinz will "shut down" their networks and online communities from noon to 3 p.m. on Saturday . But don't worry, kids, you'll be rewarded for spending all that stupid time outdoors in the fresh air and sunshine. Get back inside at 3 p.m. and log onto Webkinz to claim your "reward" -- a free virtual healthy snack for one of their pets.

Poor kids. Jonesing through three hours devoid of any online cutie critter time, and all they get is a healthy snack?

Nickelodeon, meanwhile, will be throwing a big outdoor party in Washington D.C. from 10 a.m. to 4 p.m. with a whole bunch of its young stars from "iCarly," "Victorious" and "Big Time Rush" making appearances. But since it's not televised and your kids can't sit in front of the TV gawking at all the teen awesomeness frolicking on the White House lawn, you can send them outside to play. Just be sure that when they come back in, you give them a healthy snack.

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