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Did Nike Go Dumpster Diving Outside Happiness Factory?

Jumping Rope Does Not Feel Like That

By Published on .

The spot below for Nike Women is called "Jump Rope" and was created by AKQA. At first viewing, you're likely to think, "Hey, that's kind of cool." On second viewing, you may think, "Wait a minute. Did those little fuzzballs escape from Coke's Happiness Factory spot?" And ultimately, any adult who's spent more than 15 seconds getting reacquainted with a jump rope knows damn well you're more likely to be transported to an emergency room than some magical surreal landscape in your head.

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