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North Face Sues South Butt

Does Little Jimmy Stand a Chance

By Published on .

There is a company called South Butt, created to a) sell comfy clothes and b) poke fun at the sort of people who wear North Face. It's succeeding so well at the latter that North Face is suing for trademark infringement! I guess that'll learn South Butt creator Jimmy Winkelmann a thing or two about how business is done in the real world!

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