Norway Resorts To Wooden Snowmen

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In a shout out to Advertising Age's consumer-as-agency-of-the-year story published today, I'd like to draw your attention to a student project in Norway (via Boing Boing).

Students responded to a communications assignment to build a wooden object and place it somewhere within the limits of Oslo by creating a cadre of wooden snowmen protesting global warming.

Internet inventor Al Gore could not have created a smarter campaign himself.