I wasn't among those who believed that Pepsi actually redesigned its logo to look like Barack Obama's campaign logo (and said as much here). And while the soda giant swung back, saying it didn't copy Obama, its actions spoke louder than its words when it hopped all over the Obama bandwagon, using "hope" and "change" in its copy and plastering D.C. with advertising. Well, Pepsi may be the choice of the new generation, but Diet Coke seems to be the choice of a change administration.
According to Time's Michael Scherer:
Several senior Administration officials are committed cola drinkers, and without fail they spend their days sipping from a can of Diet Coke, a product of Pepsi's chief competitor, Coca-Cola. On Monday, as members of Congress and key lobbyists filed into a briefing room for the final event of a daylong fiscal summit, they were greeted with an ice chest full of complimentary Diet Coke, not Diet Pepsi.There's even more damning evidence in the rest of the story. Read the whole thing.