It isn't pretty. Neil Boorman, who describes himself as a music promoter and a style magazine editor, writes for BBC: "But in less than a month's time, I am going to burn every branded thing in my possession. Gucci shoes, Habitat chairs, even Simple soap. I have reached the point in my life where I can no longer be around these things, no matter how special they make me feel. Yes, it is going to be a terrible waste, yes I'll no doubt feel lost when they're gone, but at this moment in time, it seems the only thing I can do."
We offer the piece up more for humor than anything else. The "thinking" that went into this piece is about as deep as college-level rebellion against the old parental units. And we suspect what old Neil here is doing is trying to make a brand out of himself (even if he doesn't realize it).
Heck, it would probably be a GOOD branding opportunity for a company to have its logo go up in Neil's pile of smoke.