Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Oprah Hands Out IPads and Cash to Magazine Staffers

O Magazine Employees Get New Toy -- and a Big Check

By Published on .

Call it the 2010 version of "You get a car, you get a car, you get a car, everybody gets a car!" Oprah Winfrey dropped by Hearst headquarters on Tuesday to mark the 10th anniversary of O, The Oprah Magazine, which emerged from a famously difficult launch process to become a powerhouse title.

Credit: Wenn
And she gave every staffer an Apple iPad, a leather iPad case with the staffer's initials, and a check for $10,000, regardless of how long the staffer had worked there.

A Hearst spokeswoman confirmed the visit and gifts. "These were personal gifts to the staff from Oprah to thank them for their hard work and dedication to the magazine," the spokeswoman said.

In 2004 Ms. Winfrey gave each member of her show's studio audience a Pontiac G6. General Motors, which provided the cars for the publicity, later discontinued the Pontiac brand.

But we're pretty sure the iPad has a brighter future. And $10,000 in cash will never go out of style.

Follow Nat Ives on Twitter.

Most Popular