The people of New Orleans are still as resilient and funny as ever. And both qualities will be on full display tomorrow when the city Convention and Visitors Bureau kicks off a $5 million PR and ad campaign carrying the tagline: "This isn't the first time New Orleans has survived the British."
The anti-British slogan is a reference to both the recent 56-day-old BP oil spill, which continues to dump tens of thousands of barrels of oil into the Gulf, and the War of 1812 when General Andrew Jackson staved off a British attack of New Orleans.
With the help of local ad shop Peter Mayer, the CVB will run the campaign, intended to let tourists know New Orleans is open for business, in major U.S. markets, according to blogofneworleans.com. The blog also reports that funding for the campaign is coming from CVB's $5 million share of a $15 million check BP cut to Louisiana.
The campaign will include a TV spot that is scheduled to air in prime time this weekend in cities like Atlanta, Houston, Dallas Fort Worth, Memphis, Chicago and Austin. Blogofneworleans.com, also reported that there will be a print component running major dailies like The Wall Street Journal, and USA Today starting tomorrow.