On April 18, political blog Wonkette published a post titled "Greatest Living American: A Children's Treasury of Trig Crap On His Birthday" (none of which we will quote here). Trig, for those who don't remember, is Sarah Palin's youngest son, who has Down Syndrome. The initial response to this "celebration" of Trig's birthday was limited to comments getting in on the action, contributing the sort of jokes that would make Gilbert Gottfried proud.
But then, according to Slate's David Weigel, conservative bloggers stumbled across it and the outcry started. It quickly spread across political lines as people of all stripes (or claiming to be) declared the post beyond tasteless and started demanding that advertisers pull ads.
So far, the Twitter presences for both Papa John's and Huggies have decried the post. According to the Papa John's tweet, the company will make sure its ads won't run on Wonkette in the future. Huggies went so far as to tweet, "All -- We do not support the @Wonkette story & have taken action 2 pull r ads, effective immediately. TY 4 bringing this issue to r att'n!"
Wonkette, which did not respond to an email requesting comment, responded on Twitter by calling Papa John's "homophobic" and tweeting "Boycott Papa Johns, spread the word! (Your waistline, heart and tastebuds will thank you.)"
TV viewing habits have changed dramatically in the past two years, but the increase in viewing opportunities across multiple devices and screens gives advertisers more ways to reach their consumers. In fact, 63% of executives believe TV technology provides a better platform to reach targeted consumers. Find out what we learned and what you should know.Learn more