Paul the Soccer-Picking Octopus Was a Publicity Stunt

Never, Ever Trust a Cephalopod

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I have nothing to add to this story in The Independent, outing recently-deceased Paul the Soccer Picking Octopus as a publicity stunt created to prey on the gullible. Nothing that is except: "Hahahahahahahaha. Suckers." Now who's up for some polpo?
Far from being a simple cephalopod that got lucky on a 256-1 chance of predicting eight two-option outcomes in a row (matches at the 2010 World Cup), it turns out Paul was / is a publicity stunt for a global entertainment conglomerate, the Merlin Entertainments Group.

Via The Awl.