Because, quite frankly, they can and they make it work. The latest Audit Bureau of Circulations numbers are out and pigs are flying--literally. The Philadelphia Inquirer, Sunday Inquirer, Philadelphia Daily News have increased their collective circ by 63,000 readers. To celebrate, Gyro Worldwide, a Philly-based ad agency, has pigs flying on the Inquirer building.
In a press release, Brian P. Tierney, CEO-Philadelphia Media Holdings and publisher of the Inquirer and Daily News said: "Some said that pigs would fly or hell woulod freeze over before we could increase newspaper circulation and readership. I am proud to have proven them wrong."
Just how the company managed to build readership is still up in the air, but maybe the pigs can find out while they are up there.