×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Prepare to Have Nightmares About Sheep

AirTran U. Seeking a Few Good Ewes

By Published on .

I'm not quite sure what to say about this effort by AirTran to generate some viral feedback.

On AirTran U.'s YouTube channel (or EweTube channel, if you will), the company instructs viewers thusly: "The Ewe, our cheeky mascot, is looking for a new cheer. Print out the Ewe mask, grab some friends and celebrate our hallowed institution. AirTran U, Home of the Really Cheap Standby Flight. It's the coolest school in the entire universe."

I didn't even know AirTran had a mascot, much less a Ewe mascot.

And the video is disturbing beyond words:

Most Popular