On AirTran U.'s YouTube channel (or EweTube channel, if you will), the company instructs viewers thusly: "The Ewe, our cheeky mascot, is looking for a new cheer. Print out the Ewe mask, grab some friends and celebrate our hallowed institution. AirTran U, Home of the Really Cheap Standby Flight. It's the coolest school in the entire universe."
I didn't even know AirTran had a mascot, much less a Ewe mascot.
And the video is disturbing beyond words: