Considering that half of those attending Cannes this week have had their luggage lost
, a press release from company RFID LTD
is impeccably timed.
In the release RFID LTD President Nicholas Chavez states: "The airlines are mishandling eight bags out of every 1,000 they touch; more than the 18.4 percent rise last year this time. This means that that one piece of luggage is missing for every 125 travelers; totally inappropriate for a $5 billion a year industry that has had so many opportunities to resolve the problem. Our RFID-enabled BagChip is the obvious answer. Airlines need to take a serious look at this simple device."
And it doesn't hurt that airlines this summer seem to be going above and beyond
their usual suckitude.