But kudos to 5wpr and its client the Hanger Network for crafting a great lead to tout the EcoHanger:
'No wire hangers...ever!' Joan Crawford was a woman before her time in the 1981 cult classic Mommie Dearest. These days, she would be happy to know that people share her thoughts on the wire hanger and are finally starting to do something about it.
Because they were kind enough to entertain me, I'll share with you the second paragraph of the release to tell you what the product is all about:
The EcoHanger is a biodegradable shirt hanger made of 100% recycled and recyclable paperboard. Created by in-home media company Hanger Network, it is distributed free to consumers through a network of more than 35,000 participating dry cleaners. Beyond solving Joan's woes, the eco-friendly platform also serves as a powerful way for advertisers to bring their brands into the homes and bedrooms of consumers and leave a lasting impression.
Bonus points for not using the word synergy in the press release.