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Print Ad Blast from the Past

By Published on .

Remember the days when the text component of a print ad took up almost as much space as the latest computers.

Favorite bit of copy (from aUnivac ad): "The capacity of the internal memory of Univac has also been doubled, giving instantaneous access to 24,000 alphabetic or numeric characters. If needed, this can be even further increased to 120,000 characters."

What's weirder? Computers that take up more space than my current apartment or print ads that actually relayed information with words?

Here's a challenge for agencies and marketers. I'd like to see a liquor ad using as many words as these. "Jack Daniels liquor may have lowered the amount of alcohol in each bottle, but it's still guaranteed to get you drunker (and meaner) faster than beer or wine. ..."
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