Real-Estate Advertising Stoops to New Low

Mini-V Needs a New Agent, and D.R. Horton Needs a New Agency

By Published on .

Oh, Verne, how have you gotten here?
Oh, Verne, how have you gotten here?
Oh, Verne, how have you gotten here? We couldn't get enough of you as Mini-Me. We laughed and cried with you in "The Surreal Life." And we were glued to your every wince in your infamous sex tape. So where did things go wrong?

What was once an illustrious career has now turned into a big pile of ... well, you don't need us to tell you. Geico commercials, sure, we saw the appeal. After all, you were in good company, and the "It's my birthday" dance moves were ADORABLE. But D.R. Horton? Short sales? Come on, Troyer, get a new agent.

But look, my primary issue isn't as much with Verne's agent as it is with D.R. Horton. These people have exploited our beloved Mini-V (and roughly half a million other Americans) just to create a small wave of shock. It worked! They succeeded at being shockingly tasteless (IMHO). Call me crazy, but if you're attempting to shock your audience, it's probably not wise to make fun of a common characteristic of an entire population of people. Maybe I'm being too sensitive, but we cook our eggs a little different in the Midwest, and this just wasn't the least bit funny -- it was mean.

Considering that this ad ran a while back, homes sales suck and clearly the firm is advertising-challenged, I'm taking it easy. That said, it brings me great pleasure to reintroduce it to the advertising community, allowing all of you the opportunity to have your way with it (if you're so inclined).

And next time Horton, try something like, "Prices so low they're ugly," endorsed by Amy Winehouse. At least that way you'd alienate only one singer and a few of her remaining fans.

(Via: Future of Real Estate Marketing)

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Dana Severson is a Minneapolis-based ad director with an unusually large forehead. He is the creator of the Official Real"ad"tor Awards. Read his bio here or follow him on Twitter here.

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