Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Riders Wanted

I'll Take The One With Racing Stripes

By Published on .

I could have cared less about the DVD release of fantasy film "Eragon," but damnit if they didn't come up with a brilliant piece of interactive to promote it.

Volksdragon looks like the start of a new VW Beetle site. The "vehicle" under the cloth is a wee bit more tempermental - a customizable dragon.

I highly recommend the bunny disguise. Update: Sean MacPhedran (could you have a better dragon-esque name?) wrote in to tells me this is the handy work of Fuel Industries with the help of video production company Karbon Arc. Hey, these kids just gave Fox Home Entertainment some street (sci-fi sky?) cred.
Most Popular