Riding the Real-Estate Range

The 10 Horsemen of the Housing Market

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Howdy folks! Do you recognize this herd of law-protecting gunslingers? I'll give you a little hint. They don't headline in Branson, Mo., and they weren't extras in "Blazing Saddles" (although they display the same knack for humor as Mel Brooks). Give up? Please give up, cause I'm just dying to give you the answer.

All right, when you're ready to say "Uncle," go here. Tah Dah! Yes indeedy, the Doyle and DeVoe team are up to their old tricks again and bring us yet another luscious billboard concept worthy of a gold Clio. These buckaroo's from Iowa sure know how to brand (couldn't help it) themselves.

Closed circuit to the Doyle and DeVoe creative team: I'm glad you took my advice and continued to crank out another ad, but this might be the straw that broke PETA's back (PETA wouldn't let the camel carry the straw). Don't get me wrong, shedding the fur coats was a good choice, however, blatantly forcing the horses to participate ... well, that's just mean.

We'll be waiting patiently for the next great installment. Until then, giddy up!

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Dana Severson is a Minneapolis-based ad director with an unusually large forehead. He is the creator of the Official Real"ad"tor Awards. Read his bio here or follow him on Twitter here.