Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

How to Ruin a Perfectly Good Super Bowl Spot

By Published on .

Though Bob Garfield thought Budweiser's Clydesdale spot was "built to spec for the USA Today Ad Meter," everyone in the office upon viewing thought it was killer. What really made this spot was the music from "Rocky." Go on, watch the spot. Get any chills running down your spine in the third "act" of this spot. All the guys in the office did. But there were no chills during the big game. Why? Because they changed the music! They dropped the post-fight/"Yo Adrian" music and put in a rehash of the training music. Garbage!

Advertising Age Embedded Player
Most Popular