Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Service Journalism at Its Best: Learn How to Tie Your Shoes

Runner's World Says Death to Your Sorry Granny Knot

By Published on .

With all the fitness tips, stretches, diet plans and other runny goodness offered up by Runner's World in print and on the web, what's its most successful video to date? A feature teaching you how to tie your shoes. Are you going to watch? Of course you are. Because you've always just assumed you learned the right way, didn't you? And now that you've learned there's a wrong way, it's just going to eat at your very soul until you find out whether your method is correct or not. It's bugging you right this very minute, isn't it? ISN'T IT?!?
Most Popular