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This One's for the Birds

By Published on .

Fast Company's Linda Tischler catches up with Mike Howard, chicken handler for Crispin Porter & Bogusky. I don't know that there's a marketing lesson here, but this passage is worth quoting (for educational purposes)

"The sad truth is, all chickens act like preening superstars," he says. "You can't imagine the immensity of chicken ego we were forced to deal with. Our lead rooster – a young, aggressive Leghorn – refused to place one foot on set with the other chickens (who were actually brown hens and, to be fair, much more docile birds and vastly inferior actors), so we filmed them separately and then composited them together in each of the shots they shared."
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