S&M the Key to Disesa's Success

A Little Manipulation Goes a Long Way

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Nina Disesa's gotta a thing for S&M and she ain't afraid to say so.

Ms. Disesa, the chairman of McCann Erickson, New York, was honored in Manhattan this week at an American Business Media event, "Women in Business-to-Business: Real Stories, Real Successes."

Plied with a few rounds of cocktails and likely weary of mingling, the crowd (ad industry types, marketing execs and publishers) wrapped the evening with an at-times-rather-heated roundtable discussion featuring Ms. Disesa and her five fellow honorees. They were: Erin Moriarty, CBS News correspondent, 48 Hours; Deirdre Bigley, VP worldwide advertising & interactive, IBM; Mary Dolaher, CEO, IDG World Expo; Peggy Walker, president-chief operating officer of Vance Publishing Corporation, and our very own Gloria Scoby, senior VP-group publisher, Crain Communications.

The heat that ensued onstage was in no small part due to the Ms. Disesa, who boldly went where many other women wouldn't go. Among other things, she declared the skill that most helped her pave her path to the top of McCann was her ability to "manipulate men."

No surprise that she's set to launch a new book, "Seducing the Boys Club," in which she reveals the secret to her success in a male-dominated industry: S&M.

(Calm down, she means "seduction and manipulation.")

Get a sneak peak by reading Nancy Vonk's review of the "Seducing the Boys Club," published by Random House