Though he notes that S&P probably won't get much money out of this one, Smith thinks that this is one case where the company filing the suit has good reason: " Every time S&P permits another company to use its name ... with impunity, the value of S&P's trademark to that name loses value. So yes, I'm with S&P on this one. It needs to nip this dilution in the bud, before other any other 'entrepreneurs' try stealing more bits of its intellectual property."
We're tempted to agree, but we can't imagine this would play well for PR value. Especially in Texas.