Sao Paulo Stripped Bare

Advertising-Free City Becomes A Reality

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What happens to an advertising-free city? It looks a little dead.

Boing Boing found a Flickr set showing the results of Sao Paulo, Brazil's advertising-free mandate that went into effect at the beginning of this year. The results are scary. It brings to mind some sort of post-apocalyptic realm completely lacking in commerce: no billboards, no fliers, no ads on buses or taxis and regulations on store signs.

Hmm... maybe there's more than one reason the flashing lights of Times Square, Picadilly Circus and the Shinjuku district of Tokyo attract tourists; not only do we like bright, shiny things, but they let us know the city is alive.