The user can click the ad to activate the trailer (which pops up over the paused YouTube video) or click a little icon to close the banner. Mr. Wielgus, who makes a modest living off his blog about making money online, suggests this must be what AdSense for video looks like --publishers can choose where the ads go, there's a click to play feature and the user can easily choose to close the ad. We dropped a line to YouTube this morning to inquire whether this was indeed part of a new ad unit the site was testing or rolling out.
"We're doing beta tests on various formats," said a spokeswoman, but added there was nothing more specific to announce.
Here's what the future looks like: