Sloppy PR Folk Whipped by Long Tail

Chris Anderson Blacklists PR 'Spammers'; Posts E-mail Addresses

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In a move that will undoubtedly warm the cockles of many a heart, Chris Anderson has published a list of PR people he's banished to spam land for cluttering up his inbox with mass e-mails and garbage press releases indicating they never bothered to learn a thing about who they were pitching. BRILLIANT.

Writes Anderson: "I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I'm interested in and composed a note meant to appeal to that. ... Everything else gets banned on first abuse. The following is just the last month's list of people and companies who have been added to my Outlook blocked list."

He then provides a very long list of e-mail addresses. You should check it out. Who knows? Your name might be on it.

I didn't bother to scroll through all the comments, but this is the sort of typically boneheaded and defensive response that doesn't do much for the PR industry's image:

"Publishing the emails on the site so that spam bots can collect them is a childish response. You've now traded sympathy over unsolicited PR emails for scorn at aiding and abetting spammers."

Right. We're all feeling scornful that the sort of folks who pitch garbage constantly -- and add insult to injury by spelling names wrong, using the wrong publication title (here's a tip: Adweek is one word, Advertising Age is two words) or demanding that we publish their releases -- will themselves be put on spam lists. Yes. Verily, we cry over your plight.