Snickers has teamed up with Burton snowboards and appointed Jake Levine as "The Rover," setting him up with a blog
. Levine (or someone writing copy for Levine) describes the position thusly: "a year-long, all-expense-paid position as the ambassador of board sports, making appearances at popular parks, slopes and beaches throughout the United States."
The blog seems about boarding first and, well, there doesn't seem to be a great deal of mention about Snickers or Burton. In other words, it seems like a smart way to use both and outside spokesman and a blog.