Sears listened to customers who said they didn't want to be forced to get up at midnight to get the best deals. There seems to be a pack mentality right now with retailers following each other. We'll follow the customer and what they've asked for and continue to honor the Black Friday tradition by opening up our doors at 4 a.m.While it might be impossible to determine how consumers feel about this, we can bet that Sears employees, unlike Target employees, will not be taking up a petition against the CEO.
Also, with more customers going online to do their holiday shopping we've seen an increased use of our online tools like the Buy Online, Pick Up In Store function that allow customers to pre-purchase items—and access Black Friday deals—from the comfort of their homes and conveniently pick them up in-store. This trend also played a role in our holiday planning, and we're pleased that we can also give our associates, customers and their families more time together on Thanksgiving Day and throughout the weekend.