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How to Solve the Starbucks Problem

By Published on .

John Moore at Brand Autopsy and Paul Williams at Idea Sandbox -- two former Starbucks marketers -- are having a back-and-forth about the issues recently brought to light by Starbucks' Chairman Howard Schultz. Actually, it's not so much a back-and-forth as a look at how to address the points Schultz and others have brought up. Makes for good reading, though, so check it out.

Their first posts on the subject deal with the "loss of theater." Paul looks at the pros and cons of automation. John, meanwhile, gets a little more specific. For example, he talks about training employees on manual and automatic espresso machines, likening it to learning to drive a stick shift.
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