Spidey Gets Captive Audience

Brought to You By the Coalition to Ruin Spider-Man

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Somebody has missed out on the latest trends in marketing, aka one must "pull" the consumer to the brand, not force them to interact with it.

In an experience reminiscent of "A Clockwork Orange's" interpretation of aversion therapy, one woman found herself stuck in a "Spider-Man 3"-themed spinning class.

As the lights dimmed, the instructor that today was going to be a Spiderman 3 class. Two plasma screens came on and played the movie trailer. One lady got up and said, "What the heck is this all about?" and left. Then the class began with the usual instructions to speed up, to slow down in certain parts, and as the group pumped away, silent interview clips with the Spiderman 3 stars played on the twin monitors. Music from the movie pounded in the background.

Let's discuss the meaning of a really bad idea.