According to Consumer Reports, "DOT rules require all price advertisements for air travel to list the full price to be paid by the consumer, including all carrier-imposed surcharges."
But, as part of a campaign over the summer, "Spirit sent Twitter feeds announcing one-way fares for $9. A consumer who clicked on the link was taken to a second Webpage where the carrier disclosed for the first time that the fare did not include all taxes and fees, and that to qualify, a roundtrip ticket had to be purchased. Only after clicking on another link was the amount of additional taxes and fees disclosed."
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more