See the Spot: Eli Manning Teams Up With Coach T for Toyota

Ad Breaks During Halftime Show in NFL Opener

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Eli Manning, quarterback of the current Super Bowl champion New York Giants, returns to the field tonight in the season opener against the Dallas Cowboys. He also returns in a new round of Toyota spots featuring spokescharacter Coach T.

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Coach T made his Toyota debut during March Madness earlier this year. (To be honest, I thought Coach T was an actual ball coach, so stiff he was in those first ads. But it turns out it's actor Phil Reeves acting like an old ball coach who's a little stilted behind the camera.)

Subsequent spots in the campaign, created by Saatchi & Saatchi, Los Angeles, will feature former Washington Redskins coach, Joe Gibbs, and the legendary Mike Ditka.

Meanwhile, Super Bowl-losing quarterback Tom Brady is featured on an UGGS billboard in New York.

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