While most soda brands are up in arms about Mayor Michael Bloomberg's proposed ban on large, sugary drinks, at least one brand is looking to capitalize on the hubbub.
Zevia, a zero-calorie, sugar-free soda, began placing ads in New York City subway stations declaring its support of the proposed ban. Zevia uses the sweetener stevia and is sold in about 10,000 stores, including Whole Foods, Target , Kroger and Safeway. The ads, which debuted today, include blunt copy like, "We believe the city is right," and "We believe in smarter soda choices, not just more soda choices." Another ad reads, "We believe we can stop pouring on the pounds," a play on the city's controversial ads, which show gelatinous fat oozing out of a soda bottle. Studio Number One created the ads.
"Sure we're a business, but we got into this business to create a better-for-you alternative to conventional soda," said Zevia CEO Paddy Spence, in a statement. "We applaud Mayor Bloomberg and the city for encouraging New Yorkers to live healthier lifestyles."
Mr. Spence calls Zevia "a small step people can easily take towards a healthier lifestyle."